What type of milk accounts for the largest fluid milk sales?

Reduced or low-fat milk accounts for the largest fluid milk sales because consumer preferences have shifted toward healthier options that still offer the nutritional benefits of milk without the higher fat content found in whole milk. Many consumers today are increasingly aware of dietary health and fitness, leading them to choose low-fat alternatives as part of a balanced diet. Furthermore, marketing strategies by dairy producers often emphasize the benefits of low-fat milk, such as lower calories and healthier lifestyles, which attracts a larger portion of the market.

Whole milk, skim milk, and flavored milk do have their own consumer bases, but they do not match the overall sales volume of reduced or low-fat milk given the current trends in dietary choices and health awareness. This focus on promoting reduced or low-fat options is reflected in retail sales data, confirming its standing as the most popular choice among fluid milk sales.